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  • Lessons a marketer should learn from a beggar

    Jan 29, 2018 0 comment(s) Categories: Money Matters
    Lessons a marketer should learn from a beggar

    Someone rightly said “Diamonds are rough and ugly before polishing. Though they’re unsightly, this does not reduce their inherent value. Wait until they are polished when you begin to appreciate them.” Same goes for the neglected, unheard, unheeded and unanswered beggars. We all have that preconceived notion that if they are beggars, they certainly have nothing to offer. They are the most needy and deprived souls of the society. They run after money and are not bothered about losing self-respect or dignity since they have nothing much to lose. What if I say their lifestyle, struggle and survival strategies have a lot to teach? By ‘us’, I mean the people working in corporate, for example the individuals taking care of marketing and branding. Apparently beggars are of

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  • Indian Real Estate – Major Trends to come this year

    Jan 25, 2018 0 comment(s) Categories: Money Matters
    Indian Real Estate - Major Trends to come this year

    The fiscal year 2018 is going to be a bumpy one for the Indian real estate sector. Many policy changes were introduced including the widely controversial demonetization and RERA (Real Estate Regulatory Authority) in 2016 as well as the GST in the year 2017. Here is a list of a few major trends that are going to affect the Indian realty market. Deadline for all projects Earlier, before the RERA came into effect, developers launched multiple projects with no completion date in sight. But now with the RERA, a deadline must be submitted for all the projects, therefore forcing developers to perk up their business models. This will augment customer confidence as well as bring transparency and accountability to the forefront. Greater capital flow According to the World

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  • Sovereign gold bond scheme

    Dec 08, 2017 0 comment(s) Categories: Money Matters
    Sovereign gold bond scheme

    Indians have always loved gold. And the surge of mass buying during the festive season is something we have all experienced. So, what does this launch have to offer? The sovereign gold bond offers its clients the substitute to owning gold in its physical form, therefore eliminating the risk of storage. The government will be introducing SGB (Sovereign Gold Bond) scheme in the fiscal year 2017-18 and these bonds will be sold via banks, the Stock Holding Corporations of India Limited (SHCIL), a few designated post offices as well as the authorized stock exchanges, particularly, the NSE and BSE. All this information was relayed through a statement by the ministry of finance. Market value of gold In accordance with the State Bank of India, all the clients investing

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  • THE TRENDING REALM OF IoT

    Dec 08, 2017 0 comment(s) Categories: Money Matters
    THE TRENDING REALM OF IoT

    Once upon a time, computers (huge, boxy ones) were the only devices that were connected to the internet (with a dial-up connection). Now, almost every device we own, from the smart-phone to Google glasses can search the web in the blink of an eye. Literally. Here is an interesting statistic, by the year 2020, an approximate estimate of 20+ billion items will belong to the category of “the internet of things”. The Internet of Things. What does that phrase mean? In the year 2017, the spending towards IoT will grow by 17 percent. This means that customers are ready to pay for all and every IoT application. Quite a large majority of startups are realizing this profit potential in the IoT market and are, therefore, building up their portfolios

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